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Trading Down, Not Out: Recession Impacts on Travel
 
By now it is apparent the U.S. economy is heading towards a recession, though some argue that it has already happened. This has impacted businesses across varying industries. From a consumer’s perspective, there are more concerns with how money is spent and for some, the recession means cutting down on expenses to save more money.

For the travel industry, the weakening dollar and a regressive economy means more value conscious consumers. “Two recent nationwide surveys agree: Americans are taking a hard look at vacation costs. More than two-thirds of respondents to the most recent survey by Ypartnership, co-authored with the Travel Industry Association, said they had downsized their trips in some way during the past six months because of personal financial concerns. And a survey just completed by AIG Travel Guard found that 47% of travelers polled plan to downscale their vacations to save money” (Boston Edge). But this doesn’t mean eliminating vacations all together. “AIG Travel Guard’s new Travel Beat survey says more than two thirds of the 300 polled said they wouldn’t reduce the number of leisure trips they take in 2008” (Boston Edge).

What this means is that providers of vacation packages and discount traveling are benefiting. “"Our tour business is going through the roof," said Brad Anderson, co-president of America’s Vacations Center in California, which specializes in escorted tours and cruises. Bookings of Contiki tours, for travelers ages 18-35, is "exploding," he added” (Boston Edge). For discount travel companies like World Ventures the recession could prove to be a major business driver.

 


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The state of Utah is one of the least populated states in relation to its size, but it’s got a huge tourism industry, and for good reason. Utah’s terrain is diverse and vast, with elevations ranging from around 2000 feet at the great salt lakes to around 13,500 at its highest point, King’s Peak. Its terrain varies from expansive lakes, to rocky arid deserts and sand dunes, to green pine forests and valleys, to jagged snow-capped mountaintops. Part of the largest man-made lakes, Lake Powell is found here, and is a popular spot for boating, water-skiing, and other water-sports. Its high elevation deserts, such as Moab, are home to free-roaming cattle, mountain lions, wolves, and other wildlife, as well as some of the most amazing natural formations in the world, including Arches National Park, where visitors and hikers can see the ever-popular and often-photographed Delicate Arch. There are also many other arches in the area and magnificent rock formations found nowhere else in the world in places such as Canyonlands, Bryce Canyon, Monument Valley, and Zion national parks. The state is also known for its world-class ski resorts due to its varied mountain terrain and the quality of its snow, indicative in one of the states most popular mottoes, “The Best Snow on Earth”. Even in the summer months, the mountains and deserts alike still support a wide variety of rock-climbing, hiking, camping, and mountain biking. The Sundance Film Festival is also held in Utah. For those more interested in urban vacations, Salt Lake City is a major attraction in itself. Here visitors will find the amenities of a great American city as well as certain characteristics that set it apart from all others, including the highest concentration of members of the Church of Latter Day Saints, or Mormons, Brigham Young University, and the always exciting Utah Jazz basketball team.

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